Smart Accounting. Real Growth.
GAAP-compliant accounting, advisory, and automation designed to help your business grow with precision
When your business is scaling fast, your finances shouldn’t hold you back. TruePro builds the financial systems, controls, and reporting foundations that let you move forward with confidence.
As your business partner, we help startups, venture-backed and/or high-growth companies build finance foundation, streamline month-end close, reduce reporting headaches, and create reliable financials that investors trust. With 15+ years of experience, TruePro delivers accounting systems designed to scale — so you save time, cut costs, and make faster strategic decisions.
Who We Work With
Empowering Startups and Mid-Sized Innovators for Scalable Success.
We partner with high-growth companies in SaaS, biotech, medical devices, service, and manufacturing. Our clients are typically Seed to Series C or Venture/PE-backed businesses that require a strong finance foundation, reliable systems, and scalable processes — without the cost of a full-time staff.
Why TruePro
Confidence in your numbers. Momentum in your growth.
High-growth companies often struggle with slow closes, under-built processes, and systems that delay strategic decision-making and fall short of investor/audit expectations. With 15+ years of experience, we understand both the operational challenges and strategic priorities of growing companies.
At TruePro Associates, we believe finance should deliver clarity, control, and scalability from the start. By combining GAAP expertise, proven leadership, and AI-enabled finance tools, we establish strong accounting foundations, produce accurate audit-ready financials, and implement systems designed to scale.
Clarity
Board-ready reporting, audit-ready financials, and cash-flow forecasting you can trust—so leadership and investors get answers fast.
Control
Tight internal controls, policy documentation, and reconciliations that stand up to diligence and keep surprises out of audits.
Scale
Standardized month-end close, clear handoffs, and a right-sized finance tech stack (ERP + reporting) that grows with you.
About the Founder
Driving audit-ready financials and scalable accounting for high-growth companies.
TruePro Associates was founded by Gurvi Singh, CPA — a licensed accounting professional with 15+ years of leadership experience across SaaS, biotech, medical device, telehealth, and manufacturing industries. Gurvi has helped high-growth startups and public companies streamline accounting operations, accelerate month-end close, and prepare for audits, compliance, and investor demands.
He bridges technical accounting, finance AI applications, and business strategy, delivering accurate financials, stronger systems, and intelligent insights that leadership teams need to scale confidently. With proven expertise in US GAAP compliance (ASC 606, ASC 842, stock compensation), ERP implementations (NetSuite, MS Dynamics D365), and AI-enabled automations, Gurvi brings the capabilities of a seasoned corporate controller without the full-time overhead.
His mission with TruePro is simple: to give founders, CFOs, and investors reliable, audit-ready financials and future-ready finance systems — eliminating the chaos of underbuilt accounting teams and unlocking a foundation for sustainable growth.
Key Achievements:
Faster close:
Reduced month-end from 15+ days to 5–6 days with close calendars, automated reconciliations, and review cadence.
Audit-ready:
Led first-time PCAOB and SOX 404(b) audits to clean opinions; cut audit adjustments by 70%+ with documented policies and controls.
Cash unlocked:
Brought DSO from 45+ to <35 days via AR workflows and collections discipline aligned with Sales and Finance.
Systems at scale:
Rolled out ERP and close tools (NetSuite, D365, SAP, FloQast, BlackLine, Coupa, Tesorio), saving teams 20+ hours/week and strengthening controls.
Shared services:
Standardised processes across 35+ entities; delivered $6M+ cost reduction while maintaining compliance.
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